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Put on some extra pounds over the holidays? Start off this New Year by shedding the excess fat through an innovative non-surgical fat freezing technology. It is so cool it’s frozen!

This new noninvasive body shaping technology came out of a simple observation. It was observed that some children got dimples due to eating popsicles. The idea that cold can selectively affect and eliminate fat cells without damaging the skin or surrounding tissue was the insight behind this popular procedure.

Pioneered by renowned Harvard scientists over a decade ago, this technology is one of the first of its kind to freeze stubborn body fat without surgery. Unlike surgical procedures, CoolSculpting® has no downtime. Although men and women tend to show fat in different areas, the CoolSculpting procedure works for both men and women. Popular areas for body reshaping include the abdomen, love handles, muffin top, inner and outer thighs, and bra roll. The CoolSculpting procedure actually reduces the number of fat cells in the treated areas. Its proven safe track record is attributed to the specific cold temperature that only targets fat cells without damaging the overlying skin, vessels, or nerves. It is the number one noninvasive fat reduction procedure and with millions of procedures performed worldwide, it is proven to be a safe and effective treatment.

The procedure is very simple and done right in the office. A small portable vacuum cooling unit is applied to the targeted areas. The temperature is cooled and the fat cells begin to freeze and crystallize, causing them to die. As the cooling begins during the first few minutes, patients may feel pressure and a cold sensation. This soon dissipates. Many people read, watch movies, work on their laptop, or even take a nap during their treatment. The body then naturally processes and eliminates the fat cells over the next several weeks. Treated fat cells, once eliminated from the body, are gone for good. Untreated areas will have no change in fat distribution. The CoolSculpting procedure is the only FDA cleared, nonsurgical fat reduction treatment that uses controlled cooling to eliminate stubborn fat that resist all efforts through diet and exercise. The results are proven, and noticeable, so you look great in your clothes.

To take this a step further, Elite MD offers Elite Freeze (powered by CoolSculpting) which combines 2 FDA cleared noninvasive technologies to provide an enhanced result of both freezing the fat along with additional skin tightening procedure. Patients have an even better tailored treatment and body shaping results.

Good candidates are those patients who are healthy, active, and maintain a balanced lifestyle, but just have pockets of stubborn excess fat they can’t seem to lose on their own. This procedure is not for obesity or a weight loss procedure. This lunchtime procedure can eliminate up to 25% of stubborn pinchable fat in various targeted areas with no downtime. Patients are pleased with the quick, nonsurgical approach with effective natural results. Patients often start a new regimen of taking even better care of themselves which can be transformational in itself.

Get a complementary consultation for an assessment to see if you are a candidate to get rid of those stubborn fat bulges for good! You will obtain a tailored individualized treatment plan based on your goals. If you mention this article, you will receive 10% off the procedure! Elite MD has recently been awarded the “Best Medical Aesthetics Group Practice award” from the national industry magazine – MedEsthetics.

By Dr. Sonia Badreshia-Bansal